Value-Based Bidding: Start bidding on the customers who impact your bottom line
Discover how Value-Based Bidding (VBB) can revolutionize your advertising approach by targeting customers who truly impact your bottom line.
Read Article2023-05-10
As part of our global vision to give brands a platform to perform and in our continued efforts to grow our Paid Media capabilities, the second half of 2022 was a dynamic time as our APAC teams have achieved a raft of Google certifications. The certifications include Google products such as Display & Video 360 (DV360), Search Ads 360 (SA360) and Campaign Manager 360 (CM360). This further bolsters our status as Google's Enterprise Partner with amazing outcomes of what the teams have delivered:
Achieving new certifications as a reseller partner in Southeast Asia will allow us to offer advertisers a menu of services that enhances the value they can get out of the Google Marketing Platform. This unlocks the potential of a connected solution offered by the GMP to deliver against business outcomes our clients are measured on.
Bob Du, Managing Director, Singapore
Despite the complexity of the process, and the new requirements (minimum of five practitioners by capability, additional advanced use cases), the team managed to strengthen our partnership with Google to increase our footprint and grow in the APAC region. The resulting benefits of this strengthened partnership are inclusive of:
Jellyfish is the only company in the Korean market to maintain its full GMP stack sales partner status in both Advertising and Analytics sectors, supporting Digital Transformation and Data-Driven Marketing of various Korean global brands under privacy-safe governance. From data collection and analysis to marketing strategy planning with data and successful campaign operation leveraging that data, we support the overall digital marketing phase so that the Brand can Perform.
Vincent Song, Managing Director, Greater China and Korea
Kevin Geffray, VP, Paid Media, would like to applaud the amazing work that has been done by the Paid Search and Programmatic team in APAC, with a special mention to the different market leaders:
Special mention to the task force composed of Ross Mitchell, Customer Success Director and Kelly Harris, Growth Operations Manager for supporting this initiative.
We have obtained sales partner certification across DV/CM/SA in many markets. As we are growing, we would like our clients and potential clients in those markets to know that we are present and start to build the Paid Media pipeline. Some of our key achievements:
Having full stack sales partner status for Australia means that we are able to connect our world-class data collection and analytics solutions design ability into media activation to enable our clients to do tremendously advanced performance marketing to elevate their digital to the next level .
Damion Brown, Managing Director, Australia
Discover how Value-Based Bidding (VBB) can revolutionize your advertising approach by targeting customers who truly impact your bottom line.
Read ArticleSearch marketing today is anything but easy. Soaring media costs, rapidly evolving consumer behavior, and fragmented data make it difficult to remain competitive, even for the most dynamic brands. PPC and SEO teams are typically divided, reporting to different departments with separate KPIs, targets, tactics and measurement tools - preventing them from truly maximizing the potential of search marketing.
See Case StudyEllos, a leading online home furnishings and fashion retailer in the Nordic region, faced the challenge of optimizing their ad spend while driving higher market share amidst increased competition and economic pressures.
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