2024-11-14

Jellyfish and Swarovski win Gold at the Drum Festival Awards

Jellyfish

Jellyfish Insights

We are thrilled to announce that Jellyfish, in partnership with Swarovski, has been awarded Gold in the Media in the SEO and PPC Integrated category at The Drum Festival Awards.

After winning Silver in the Media Innovation category in June this year, this new recognition highlights once again the success of Jellyfish’s “One Search” strategy, which drove significant search performance improvements for Swarovski while optimizing media spend.

Read more about the Swarovski case study and see the Drum Festival Awards winners page.

The “One Search” Approach

Jellyfish’s One Search framework was built on three pillars: technology, talent, and process. Using proprietary technology like J+Search, they connected data from Google Ads, Analytics, Search Console, and Trends, transforming raw data into actionable insights. This approach enabled Swarovski to address search queries across various stages of the customer journey, with a cohesive plan that included automated alerts, cross-channel planning, and regular optimization sessions.

Flagship initiatives that propelled One Search performance:

  1. Search incrementality experiments, in close collaboration with Swarovski's Data & Analytics team: to understand the value and optimal investment for SEA, SEO, brand, non-brand, search technology and more.
  2. Optimizing the onsite content strategy, using One Search performance insights: to make Swarovski’s full-funnel content strategy work harder against performance objectives.
  3. Perfecting product launches and peak moments through search: to maximize Swarovski’s biggest brand moments.
  4. Moving to a dynamic investment model: to accelerate new customer acquisition.

Remarkable Results in 18 Months

The integrated approach led to Swarovski exceeding its goal, achieving a 19% year-over-year growth in search revenue, a 16% rise in website traffic, and a 14% reduction in paid media spend across 38 markets.

This award-winning collaboration demonstrates Jellyfish’s commitment to innovative, data-driven strategies that help clients thrive.

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