A single source of truth for online, offline, and integration data on your websites and apps.
Google Analytics 360 (GA 360) is a platform for collecting, measuring, and analysing data on the visitors to your digital properties. Understand your audiences and their behavior for a more complete view of current performance and future strategies.
With Google Analytics 4 (GA4) replacing Universal Analytics (UA) as the new Google Analytics version powering data collection for both websites and apps, it will greatly enhance your measurement and optimise your marketing strategy to drive better results.
Enhanced tracking capabilities: GA4 allows for cross-device tracking on both web and app data in a single property and event tracking without requiring specific tracking codes.
Improved user-centric data model: GA4 uses a user-centric data model that focuses on individual users rather than individual sessions. This allows for a more complete understanding of your user behavior and enables you to create more personalised marketing campaigns that cater to individual users' needs.
Better integration with a variety of marketing platforms: GA4 provides better integration not only with Google-owned technology but other martech such as Optimizely, allowing you to create and optimise campaigns with more detailed and accurate data. This integration can also help better understand how paid advertising efforts are affecting user behavior on your website or app.
AI-powered insights: Machine learning algorithms can provide valuable insights into user behavior, such as predicting churn and identifying valuable user segments.
Privacy-friendly: Features such as data minimisation and consent mode can help brands comply with data privacy regulations and build trust with your users, without compromising on data quality.
Our GA360 package will get you set up seamlessly and provide a comprehensive platform support package that helps you get started with your measurement strategy. We take the time to understand your specific business requirements and then activate the platform, ready for your teams to drive value from it.
From licence set-up and user roles to platform walkthroughs and scorecards, we get you ready to use the platform.
Benefit from troubleshooting, measurement maintenance, and updates, plus monthly check-ins with a dedicated account manager to ensure your technology is meeting your measurement objectives.
If you need help maximising your measurement strategy with the right setup and ongoing analytics support, visit this page for more detail.
Our Analytics 360 and Google Marketing Platform courses have been designed to help develop your capabilities in-house and will provide you with the skills to work smarter in programmatic buying.
