Unlocking the Power of Marketing Infrastructure with Jellyfish Cloud

The arrival of AI and automation has fundamentally shifted how brands approach marketing and advertising. With an influx of cutting-edge technology and data-driven tools, the average business has access to around 80 to 100 tech platforms. It’s no surprise that choosing the right growth path can feel more complex than ever.

This is where Jellyfish Cloud comes in. 

Launched by Jellyfish, Jellyfish Cloud is a dedicated business unit focused on helping brands fully leverage their marketing technology by centralizing our expertise in data, AI, and cloud solutions. We build and maintain bespoke cloud-enabled marketing infrastructure, creating custom solutions that give brands a competitive edge by harnessing the power of data, AI, and leading platforms.

Advertisers are quickly adapting to platform-driven advice to evolve their strategies. This includes gathering more data, embracing new technologies, and leveraging platform AI, all contributing to a shifting landscape. 

Yet, despite these advancements, why does it seem increasingly challenging to improve performance, maximize the value of your data, and differentiate your brand from competitors? Daniel Smulevich, our EVP Cloud states, “Many marketers I talk to still feel dissatisfied with their company’s performance. Because when everyone has the same tech - and, by and large, most companies do - it’s like no one has it. It doesn’t deliver the competitive advantage it was bought to deliver.”

According to Gartner, 85% of AI projects fail. To help brands increase their chances of being among the 15% who succeed, Jellyfish Cloud has developed a proprietary methodology: the MMI (Mix-Match-Integrate) Program™.

Leverage the power of Applied AI

The MMI Program™ provides a solid foundation for deploying an AI system, and then ensures it is fed with the right sort of data once it’s up and running.

• Mix – Select the right mix of inputs to create structured data combinations, with AI increasing the value of those inputs.
• Match – Match these data combinations to high-priority outcomes, allowing you to measure the value of your solutions against clear KPIs.
• Integrate – Seamlessly integrate these strategies into the AI embedded in platforms through an efficient ad and martech stack.

This process accelerates brands ahead of their competition by building cloud-enabled infrastructure tailored to their specific potential and goals. Daniel Smulevich adds, “We help brands get a better handle on their tech and data, deploying them not just to solve isolated problems, but to enhance the entire marketing function. It’s an interrogation of where the business currently stands and where it wants to go, leading to tailored recommendations that position technology and data at the core—rather than relying on just another maturity curve.”

About Jellyfish Cloud

Jellyfish Cloud is a dedicated business unit within Jellyfish. We develop customized cloud solutions that can be applied to a brand's bidding, targeting, creative, measurement, and onsite experience. We work with emerging martech platforms daily, leveraging our certified expertise to connect platforms and datasets, driving better results and deeper insights.
Additionally, we partner with our globally renowned training capability to upskill in-house teams on Cloud, ensuring they can realize, maintain, and enhance their solutions.

Creating Value in the world of AI and Automation

At Jellyfish Cloud, we understand the real challenges marketers face in today’s automated world. Whether you need support in leveraging advanced analytics to gain deeper insights into customer behavior, effectively utilizing first-party data for marketing optimization, or maximizing the value of your existing data, we’re here to help. From strategic advisory to tailored solutions, we empower brands to thrive in the era of AI and automation.