Start 2025 with a Bang on Amazon: Maximizing Q1 Trends and Omnichannel Success

Discover Q1’s key trends on Amazon and learn how to leverage omnichannel strategies to maximize your brand's impact. From understanding the power of Amazon Marketing Cloud to driving full-funnel success, this guide will help you prepare for a successful start to 2025.

What’s Trending in Q1: How to Be Best Prepared for Key Seasons

As we step into 2025, it's crucial for brands to align their strategies with the latest trends and insights to maximize their presence on Amazon. The first quarter of the year presents unique opportunities across various categories, with Home & Kitchen, Office Products, Heart Rate Monitors, and Vitamins leading the charge. These categories currently account for 88% portion of all sales, (data based off clients integrated into Ignite - all Amazon Marketplaces), making them key areas to focus on for brands looking to capitalize on early-year consumer demand. To truly harness the potential of these trends, brands must adopt a customer-centric approach that covers the entire customer journey.

Upper Funnel Activity: How to Maximize NTB Sales

One of the most effective ways to maximize new-to-brand (NTB) sales is through a full-funnel holistic measurement solution. This involves engaging customers at every stage of their journey, from awareness to action. For instance, using Sponsored TV and DSP for awareness, responsive ecommerce ads for consideration, and Sponsored Products, Sponsored Brands, and Sponsored Display for action can create a seamless and effective customer journey. A case in point is the success story of Curlsmith, where a deep understanding of the target market, combined with Amazon's first-party data insights, allowed for the creation of custom audiences.

Fuelling the Flywheel: Best Practices for Leveraging the Advertising Funnel

To fuel the flywheel effect, brands need to activate all levers together. This means integrating retail insights and knowledge with media planning and strategy, retail media activation, content and creative, and measurement. Brands can achieve a 63% NTB growth when leveraging four or more Amazon Ads solutions. The right media investment, combined with the right retail insights and content acceleration, ensures that all elements work in harmony to drive success on eRetail platforms.

How to Maximize Growth with AMC

Amazon Marketing Cloud (AMC) is an essential tool for brands looking to maximize growth in 2025. By providing insights into fundamental metrics such as reach, frequency, and Sponsored Products NTB, AMC helps brands understand how customers leverage various advertising products in their purchasing journey.

With AMC, brands can conduct campaign deep-dives, assess customer journeys, and evaluate the effectiveness of different media combinations. This comprehensive understanding allows brands to develop custom attribution models and gain valuable audience insights, ultimately driving engagement and sales both on and off Amazon.

Conclusion:

As we navigate the dynamic landscape of 2025, the importance of omnichannel strategies and full-funnel success cannot be overstated. By understanding and leveraging the insights provided by tools like Amazon Marketing Cloud, brands can better understand their strategy, evaluate the effectiveness of different media combinations, and drive engagement both on and off Amazon. With the right approach, brands can start 2025 with a bang, ensuring a successful and impactful presence on Amazon.