Amazon set to transform Irish eCommerce: launching Amazon.ie in 2025
In a move set to reshape Ireland's ecommerce landscape and impact the wider European market, Amazon has recently announced plans to launch Amazon.ie in 2025.
Read Article2025-02-24
First-party data isn't just another industry trend—it's your direct line to understanding your customers, building trust, and driving meaningful growth. Customers are leaving breadcrumbs everywhere—through app interactions, survey responses, loyalty programs. The problem? Most brands are too busy looking elsewhere to notice.
I've witnessed brilliant marketing teams getting paralyzed by complexity. They hear ‘first-party data strategy’ and immediately imagine expensive consultants and complicated platforms. But here's the secret: You've already got most of what you need.
The concept is pretty simple. It’s the information your audience shares with you directly—like when they sign up for your newsletter, use your app, or join your loyalty program. This data is:
With privacy laws tightening and third-party data fading, first-party data isn't just an advantage—it’s essential. Brands that embrace this shift will gain control, ensure compliance, and build lasting trust with their audience.
Today’s consumers are more privacy-conscious than ever. Google reports that a whopping 43% of users only support brands that protect their data. Transparency is no longer optional—it’s expected.
While Chrome’s cookie phase-out has been delayed, relying on them now is like building on quicksand; brands must act now to establish sustainable, privacy-first strategies.
So how do you start? Not by splurging on new tools. Instead, by building a strong, scalable foundation.
In my past experience, success with first-party data starts with a strong foundation—aligned teams, clear processes, and optimized platforms.
Leveraging first-party data requires collaboration across departments:
When these teams work together, data flows seamlessly, silos break down, and marketing decisions improve.
A structured approach ensures your data collection is ethical, compliant, and scalable:
Start small with a pilot project, then scale. Robust governance frameworks (like those from BCG) ensure your processes are solid and compliance becomes a competitive advantage.
You don’t need a fancy new tool to get started. Your existing tech stack likely has untapped potential:
Once foundational systems are optimized, transitioning to more advanced tools (like CDPs) becomes a natural next step.
Once your data strategy is in place, use it to drive business impact:
Tracking key metrics ensures your strategy delivers results:
This isn't just a strategy. It's a commitment to building relationships founded on trust, transparency, and genuine understanding.
In a move set to reshape Ireland's ecommerce landscape and impact the wider European market, Amazon has recently announced plans to launch Amazon.ie in 2025.
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