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18 Dec 2024

What do Large Language Models think about your brand?

John Dawson, VP of Strategy, explores how LLMs like ChatGPT are transforming the shopping experience for The Drum. These models are reshaping how consumers discover, compare, and buy—transforming the consumer experience of 2025 and beyond. Curious about what LLMs reveal about your brand, category, or competitors? The Share of Model™ platform delivers insights across major LLMs, offering brands a fresh perspective in the AI era.

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13 Dec 2024Hollie Pinnington

Black Friday 2024: The UK’s Shopping Trends Unwrapped

As the dust settles on Black Friday 2024, the UK’s shopping scene has revealed fascinating trends and behaviors that shaped this year’s retail frenzy.

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3 Dec 2024Lucas Stanley

5 tips for marketers starting out with GenAI

Understanding how GenAI tools can transform your campaigns, and how to get started, is as much about envisioning possibilities as it is about technical execution. Lucas Stanley, Cinematographer at Jellyfish, gives some top tips on how GenAI fits into our processes, and how it can meet the unique needs of our clients.

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28 Nov 2024Hollie Pinnington

Black Friday, it’s more than just a day

Black Friday has long been the cornerstone of holiday shopping, but its evolution into a week-long retail extravaganza has shifted the game for brands, especially on platforms like Amazon.

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27 Nov 2024Vanessa Chaouat

Value-Based Bidding: Start bidding on the customers who impact your bottom line

Discover how Value-Based Bidding (VBB) can revolutionize your advertising approach by targeting customers who truly impact your bottom line.

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5 Nov 2024

The future of advertising is AI-powered, but is it responsible?

AI is transforming the ad world and it's time to set the rules. Brett Cella, our Regional Director for Ireland and VP of Analytics, breaks down how responsible AI principles are key for building lasting trust and driving performance for AiThority.com. AI-driven ads are built on four fundamental principles: transparency, fairness, privacy, and accountability. These principles directly influence how brands build campaigns that truly connect with consumers and drive long-term success.

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30 Oct 2024

Enter the 15% Club: How to make sure your AI project does not fail

Ever wonder why so many AI projects fail? Daniel Smulevich, our EVP Cloud, share insights with Martech Outlook on how brands can overcome common pitfalls and succeed in joining the top 15% of successful AI projects. Packed with actionable tips, he covers everything from crafting a compelling business case to the crucial step of integrating custom data. If you’re looking to maximize the impact of your AI project, this is a must-read!

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22 Oct 2024

CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution

For today’s marketers, the challenge is making your data work smarter, faster, and more effectively. That’s where CAPI (Conversions API) can make all the difference. So, why aren’t more brands leveraging CAPI? Eb Adeyeri, our VP of Paid Social & Partnerships, explores this for AdExchanger, highlighting the risks for brands that delay its adoption and the opportunities for those who take action now.

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17 Oct 2024

Harnessing martech to maximize your unique assets

Daniel Smulevich, EVP of Cloud at Jellyfish Cloud, explains how businesses can unlock significant value by fully leveraging their technology and data — and why many fail to do so. For many companies, the real challenge isn't gaining access to technology, but rather understanding how to use it effectively to showcase and amplify their unique business assets.

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7 Oct 2024Daniel Smulevich

Unlocking the Power of Marketing Infrastructure with Jellyfish Cloud

In today's tech landscape, the average business has access to around 80 to 100 tech platforms, making it challenging to choose the right growth path. This is where Jellyfish Cloud comes in - a dedicated business unit focused on helping brands fully leverage their marketing technology by centralizing our expertise in data, AI, and cloud solutions.

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3 Oct 2024

Maximizing Q4 performance: Get ready for success

With major retail events in Q4, strategic planning and execution are essential for boosting brand visibility and long-term growth. Our experts share tips and insights for a successful Q4 season in this article.

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25 Sep 2024Jack Smyth

Get The Competitive Edge By Using Share Of Model™ Platform And Broad Match

The marketing landscape is evolving. Now, brands have a new, critical audience to target: Large Language Models (LLMs) like Google’s Gemini, OpenAI’s ChatGPT, and Meta’s Llama. These AI models are becoming key in guiding customers toward brands, influencing millions of decisions daily. How do you ensure LLMs recommend your brand? The solution lies in optimizing your paid search strategy with Broad Match and AI-driven insights from Jellyfish’s Share of Model™ platform.

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29 Aug 2024Jellyfish

Success Strategies: Preparing for Peak Performance in Q4!

In collaboration with leading experts from YouTube, TikTok, Meta, and Amazon, this 30-minute webinar highlights key trends and tactics for how brands can maximize their sales performance in the peak season.

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19 Aug 2024Shamsul Chowdhury

How an Omni-Channel Content Strategy Impacts Success

In this podcast, we discuss strategies for maintaining enthusiasm, productivity, and success while navigating hybrid work schedules. Featuring insights from Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk, the episode explores how to balance remote work and in-office collaboration. Key points include the benefits of face-to-face interactions for creativity and team bonding, while also recognizing the importance of giving employees the flexibility and autonomy to work from their own space.

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8 Aug 2024Shamsul Chowdhury

How SEO & ASO Are More Important Than Ever

Dive into the world of ASO (App Store Optimization) and SEO (Search Engine Optimization) with our experts, Client Partner Tze Sam and Jellyfish's Chief Solutions Officer, Earned Media, Nick Fettiplace. Discover how mastering ASO and SEO can empower you to make informed content decisions that significantly enhance the effectiveness of your marketing strategies. Join us as we unravel the intricacies of ASO and SEO, unlocking their potential to elevate your brand's visibility and engagement.

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1 Aug 2024

Free Amazon and Walmart Growth Audit

Do you feel your brand is leaving money on Amazon's and/or Walmarts table? Our free revenue and account health audit can help. Unleash Your Brand's Full Potential on Amazon and Walmart

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30 Jul 2024Claire Leon

Prime Day 2024: Key insights and future prospects

Prime Day, Amazon's much-anticipated annual sales event, took place this year on July 16 and 17. This exclusive 48-hour event for Prime members has grown exponentially since its inception in 2015, transforming into one of the most significant retail events globally. Prime Day 2024 continued this trend, offering incredible deals across a wide range of categories and generating record-breaking sales.

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23 Jul 2024Brett Cella

Google's Third-Party Cookie Announcement: Why First-Party Data Is Still the Future

In a (not so) surprising turn of events, Google announced that it would not be deprecating third-party cookies as planned. This decision sent ripples through the digital advertising and marketing industries, leaving many advertisers wondering about the implications for their data strategies. Despite this unexpected move, here at Jellyfish, we still believe in the importance of investing in first-party data, and server-side tagging remains as critical as ever.

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22 Jul 2024Hannah Dempsey

When AI meets creativity: the only limit is our imagination

One of the recurring themes at Cannes this year was exploring the intersection between AI and creativity. Our Global ECD, Jo Wallace, hosted a Good Girls x Jellyfish breakfast session entitled Gen AI: the only limit is our imagination. Here’s a short run down of what was a varied and insightful conversation.

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17 Jul 2024Shamsul Chowdhury

Pitchin’ Ain’t Easy

In this podcast, we explore how to demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes. Pitching isn't easy, but to shed light on this crucial aspect of the advertising business, we speak with Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish. They discuss how the pitch has evolved, how it continues to change, and what professionals need to understand and apply to make the greatest impact on a brand.

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4 Jul 2024Brooke Truskey

Unlocking the Power of Sponsored TV: A Full-Funnel Strategy for Success

Did you know Prime Video boasts a massive monthly audience reach that rivals Netflix? That's right, it reaches millions. But here's what's more surprising: This audience is twice the size of Sky! Watch our free webinar with Amazon Ads and Jellyfish to get started and reach a new incremental audience with Sponsored TV on Amazon

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4 Jul 2024Brett Cella

Stronger data = stronger AI success

Before diving into AI-generated marketing, it's important to get your data foundation right. Brett Cella, our Regional Director for Ireland & VP of Analytics, believes every brand needs a strong data strategy. Here are his key tips for advertisers. The race to harness AI in advertising is heating up, with marketers worldwide striving to leverage generative and predictive AI for a competitive edge. However, high-quality data is the crucial foundation behind these advanced technologies. Without a solid data strategy, even the most sophisticated AI models will fall short.

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3 Jul 2024Shamsul Chowdhury

Reading the Numbers with Econometrician Grace Kite

In our podcast ‘Unraveling Metrics with Econometrician Grace Kite’, we delve into the intricacies of measuring marketing success. With an array of metrics at marketers' disposal, determining the right key performance indicators (KPIs) can be challenging. Joined by Grace and brand strategist Tom Roach, we explore the importance of contextualizing metrics within industry trends and overarching objectives. By identifying common pitfalls in performance analysis and discussing strategies for future-proofing marketing efforts, we aim to empower listeners with insights for informed decision-making.

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2 Jul 2024Pierre-Alexandre Yacoub

Conversion Rate Optimization (CRO) 101

Conversion Rate Optimization (CRO) aims to improve the user experience (UX) to align business objectives with the expectations of Internet users. This discipline goes beyond AB Testing by involving a variety of skills. CRO encompasses the continuous improvement of web and mobile interfaces, seeking to convert interactions into valuable actions for the company (purchases, registrations, etc.). To succeed in this field, it is crucial to have analytical, marketing and development skills, as well as a rigorous methodology and clearly defined objectives.

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19 Jun 2024Shamsul Chowdhury

Training & Upskilling to Keep Adding Value

In our podcast ‘Training & Upskilling to Keep Adding Value,’ we delve into the critical role that training and upskilling play in workforce growth and retention. We sit down with Lavall Chichester, CEO of Growth Skills, who shares his unique journey and offers valuable insights for leaders. Chichester discusses how continuous learning and development can keep employees motivated and aligned with organizational goals far more effectively than occasional social events. Our conversation highlights that investing in employee growth is key to fostering a dedicated and cohesive team.

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10 Jun 2024Jellyfish

40% Waste*, 100% Opportunity: Revolutionizing Digital Ad Spend with Supply Path Optimization

Programmatic advertising often sees 40% of budgets lost in the supply chain due to numerous intermediaries and reselling fees. Discover how our experts address these inefficiencies with advanced Supply Path Optimization (SPO), reducing costs and boosting performance by streamlining ad paths and leveraging detailed data analysis.

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5 Jun 2024Luisa Monteiro Furlan

Podcast: AI, Diversity & Leadership

In this episode, join Jellyfish's Culture & Engagement Director, Luisa Monteiro Furlan, as she hosts part two of Culture Day. Featuring special guests Nigel Hewson and author Abigail Balfe, this podcast delves into crucial topics like pride in the workplace and embracing neurodiversity. 

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3 Jun 2024Cecilia Baratelli

The Power of Customer Engagement: Achieving Full Automation for Relevant Experiences

Providing timely, hyper-personalized and cross-channel conversations is a necessity to enhance the customer experience by adapting the communication to each stage of the journey. Find out how your brand can maximize customer lifetime value.

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21 May 2024Céline Craipeau

Reconciling Media Performance with Carbon Reduction: Learnings from Sanofi’s Journey

In our recent webinar, ‘Reconciling Media Performance with Carbon Reduction: Sanofi’s Journey,’ we discussed with industry leading speakers Scope 3 and Sanofi how we can make a difference with carbon measurement and reduction.

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21 May 2024

Re-evaluating media planning to reduce carbon footprint

Céline Craipeau, VP of Sustainability at Jellyfish talks with Google about how sustainability is a core focus for us at Jellyfish and how we show up and serve others with our sustainable principles — from our in-house operations to how we work with clients.

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10 May 2024Luisa Monteiro Furlan

Podcast: Pride and Neurodiversity

In this episode, join Jellyfish's Culture & Engagement Director, Luisa Monteiro Furlan, as she hosts part two of Culture Day. Featuring special guests Nigel Hewson and author Abigail Balfe, this podcast delves into crucial topics like pride in the workplace and embracing neurodiversity. 

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5 May 2024Shamsul Chowdhury

Podcast: Navigating a Future With AI

In this episode, Shamsul Chowdhury, EVP of paid social at Jellyfish, is joined by two data scientists, Amanda Lee from Jellyfish and Elaine Kozma from Camino Robotics, to reflect on the technological and ethical impacts of AI in marketing. With their unique backgrounds, they delve into the technological advancements and ethical considerations of AI in marketing, offering insights valuable for both implementing AI technology and shaping related policies.

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2 May 2024Céline Craipeau

Placing sustainability at the heart of our digital marketing strategy

There is no doubt the world is facing a crisis. Yet amidst the challenges, there’s an opportunity for meaningful change. At Jellyfish, beyond just reducing our carbon footprint, we recognize the urgent need to reassess our practices, from the content we produce to how we allocate our resources, to strive for a more sustainable future.

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24 Apr 2024Céline Craipeau

A Sustainable Economy: The Potential of Marketing to Create a Positive Change

In our recent webinar, "A Sustainable Economy: The Potential of Marketing to Create a Positive Change," we were honored to welcome three outstanding guests from across the industry to explore how marketers can reshape their roles and practices to drive a more sustainable future.

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23 Apr 2024Brooke Truskey

Amazon Prime Video Advertising - What brands should know about this new channel

As the digital landscape continues to evolve, the introduction of advertising on Prime Video marks a pivotal moment in the transformation of TV advertising. Traditional linear TV is facing competition from streaming services, leading to segmented TV launches and the integration of advertising on digital platforms. The introduction of advertising on Prime Video brings forth a wealth of opportunities for brands, with the platform boasting an impressive reach, tapping into Amazon’s extensive user base of 9 million viewers. 

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23 Apr 2024

Privacy Opportunity Score

Privacy is 2024’s big opportunity. A special moment during an ongoing wave of change, where brands can gain a competitive advantage in winning and retaining customers. Jellyfish has launched the Privacy Opportunity Score to give brands insights and provide recommendations on how to maximize business impact

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17 Apr 2024Shamsul Chowdhury

Podcast: Reviewing 2023 and Predicting 2024

The conversation covers AI's integration, Barbie's influence, TikTok's surge, and Twitter's decline, alongside future social media trends. Predictions point to the growth of the creator economy and the rising importance of live events in 2023 and 2024.

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17 Apr 2024

AI maturity assessment: Embrace the present and future of Marketing with AI

In an era where AI reshapes landscapes across industries, understanding your organization's AI maturity isn't just an advantage—it's a necessity. Find out where you stand in AI adoption by taking the Jellyfish AI Maturity Assessment

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16 Apr 2024Shukriyyah Muhammad

Top 5 ways AI is Reshaping Website Personalization

Ever wondered how some websites seem to magically tailor their content and recommendations just for you? Well, let's talk about how AI is making that happen and why it's such a game-changer for online personalization.

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12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

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2 Apr 2024Ryan Potts

Navigating the Evolving Landscape of Shopping Ad Performance

The DMA rulings came into force on March 6th, and in line with that, Google have begun rolling out a number of changes to their Search Engine Results Pages (SERP’s). But what does this really mean to advertisers?

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22 Feb 2024Luis Pedro Martinez

Using Holiday insights to keep the momentum going

Luis Pedro Martinez, VP Partnerships at Jellyfish, talks with Amazon Ads about holiday insights, campaign optimization and the importance of reporting.

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13 Feb 2024Ivan Alcantara

The (necessary) evolution of metrics and KPIs in Digital Marketing

At this crucial moment in the history of the digital marketing industry, it is essential to reconsider whether the measurement systems and methods that have always existed still make sense in the year 2024.

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Geolift White paper on a Jellyfish Background
16 Jan 2024

White Paper: Discover the Future of Advertising in a Cookieless World

Are you ready to transform your advertising game in the new era of privacy? We're excited to present our groundbreaking whitepaper co-published with Meta on GeoLift, a game-changer in the advertising industry.

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13 Dec 2023Luis Pedro Martinez

Webinar: Leveraging Amazon Marketing Cloud

Watch our latest webinar: Leveraging Amazon Marketing Cloud: Maximize your insights and measure the success of your holiday campaigns on Amazon. Seize the opportunity to act on your brand insights for Q4 via Amazon Marketing Cloud, gaining a deep understanding of your primary campaign performance, audience metrics, and effective strategies for optimizing in 2024!

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8 Nov 2023Brett Cella

What advertisers must know before their first-party data strategies are made redundant in less than 120 days

First-party data media activation is changing on March 6 2024 - this article will tell you what you need to know and action ASAP.

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PMax White Paper on Green Jellyfish Background
8 Nov 2023

How Performance Max is shaping the future of advertising

Performance Max (otherwise known as PMax) is Google's latest AI-powered campaign. It has generated significant buzz and is set to influence marketers across various industries. Download our latest white paper to learn more.

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25 Oct 2023Cara Wilson

4 Salesforce Marketing Cloud features Financial Services should be using for personalisation

It should be a known fact that most customers expect slick and highly personalized online experiences from every company they engage with. And, as the evolution of technology shows no sign of slowing down, this expectation is only going to increase. 

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Nick Emery wearing a blue polo shirt, sat at a table with a mug and his phone. He is looking at the camera and he has his hands clasped in front of him, with his elbows on the table.
24 Oct 2023

Creative And Media’s Much-Needed Merger

Nick Emery is a special guest on the AdExchanger Talks podcast

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20 Oct 2023Denis Fonteneau

Unlock Marketing Insights with GeoLift

Geolift forms part of our triple alliance of measurement - three components that are poised to revolutionise how we, as an industry, measure marketing effectiveness.

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28 Sep 2023Brett Cella

The future of measurement lies in sGTM

In the ever-evolving landscape of digital marketing, we stand as the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies, we proudly hoist the flag of change. At the heart of this revolution lies our powerful ally - Server-Side Google Tag Manager.

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7 Sep 2023Brett Cella

Value-Based Bidding in the Age of iOS 17: Challenges and Solutions

Our solution for the future of value-based bidding with the possible demise of auto-tagging

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A laptop screen showing the Amazon homepage on Prime Day
31 Jul 2023

Prime Day is Over - Get Ready for Prime Day!

Amazon has done it again!  US Amazon reports it had the strongest single sale day for  Prime Day since it launched this event in 2015:  Prime Day spending reached nearly $13 Billion in sales, growing about 6% YoY. Things started with a bang on day 1, being the strongest of both days.

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Three baseball caps in a row. From left to right - one blue, one white and one red. They all have the words Hackathon 2023 on them, alongside the Google and Jellyfish logos
27 Jul 2023Hannah Dempsey

Unleashing Innovation: Insights from our Hackathon with Google

Following the success of our 2022 hackathon, our partner Google approached us to be part of the event, and our 2023 hackathon became the biggest in history.

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30 Jun 2023

AI & SGE: Thoughts on Google I/O 2023 & The Search Landscape

Discover how Search Generative Experience (SGE) will impact traffic and rankings from organic search

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20 Jun 2023Jack Smyth

The first steps for every brand exploring GenAI

We believe generative AI is a generational opportunity to reshape every category. But many marketers face a simple question: where do I start?

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A white iPad with a purple background, showing the front cover of the whitepaper. The front cover has the headline 'Accelerate Your App Marketing Growth Strategy' with a young woman wearing an orange top and wearing white headphones who is looking at her black iPhone and smiling.
6 Apr 2023

Accelerate your App Marketing Growth Strategy

Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.

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30 Mar 2023

Can AI really replace brand strategists?

Could ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...

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Jellyfish White paper: Optimize your google product feed like a pro
30 Nov 2022

White paper: Optimise your Google product feed like a pro

While this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!

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15 Nov 2022Julie Cazaux

Blurred lines: shoppable social and engaging eCommerce

The future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms

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2 Nov 2022

Shorten the path to purchase for consumers

White Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands

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7 Oct 2022Carol-ann Motard

Supply Path Optimisation (SPO) is here to last

Supply Path Optimisation(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.

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29 Sep 2022Luisa Del Maschio

Supercharge your App Campaigns

Leveraging asset optimization and creative to drive success

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5 Sep 2022Stevie Peacock

Data-driven Shopping

Uncover valuable product insights to amplify your shopping campaigns

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Netflix, Microsoft, Ronseal - Jellyfish
21 Jul 2022Josh Reidy

Netflix, Microsoft, Ronseal

Netflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising

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26 Jun 2022Emma Rose

40 content formats all digital marketers should be aware of

Get your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.

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1 Jun 2022Jellyfish

Android Privacy Sandbox

After the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.

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10 May 2022

What business leaders need to know about privacy

White Paper : Discover how current and future privacy changes can impact your business - for the better. 

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Jellyfish integrates with Amazon APIs for advanced reporting and insights
22 Mar 2022

Jellyfish integrates with Amazon APIs for advanced reporting and insights

Jellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.

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23 Sep 2021

How SEO & PR can drive impact for the holiday season

In an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.

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20 Sep 2021

Top tips to prepare for the 2021 holiday shopping season

The team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.

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17 Sep 2021

Why the sales funnel is the cockroach of marketing concepts

It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.

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