Digital Marketing courses

Our courses cover business-critical skills for digital professionals, including digital marketing, strategy, copywriting and content.

Digital Marketing

Virtual/Private/Classroom

Are you looking to master the fundamentals of marketing in the digital world? Discover the strategies, channels, and tactics you need in our 2-day digital marketing course.

A$1,599 ex GST

Digital Marketing Strategy & Planning

PRIVATE COURSE ONLY

Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.

Digital Marketing Strategy Online

PRIVATE COURSE ONLY

Want to boost your team or company's digital marketing skills? Discover strategies to level-set people’s core knowledge and help them expand their skills through real-life tasks and scenarios.

Email Marketing: The Fundamentals

PRIVATE COURSE ONLY

Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.

Mastering Amazon Essentials

PRIVATE COURSE ONLY

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top-level understanding of best practices to ensure you get the best return on investment.

Amazon Advertising & Marketing

PRIVATE COURSE ONLY

Want to improve your advertising and marketing on the World’s largest ecommerce platform? Learn how to get your products found with our Amazon advertising training.

Apple Search Ads & Google App Campaigns

PRIVATE COURSE ONLY

Want to learn how to set up and run efficient campaigns so that you can successfully drive app installs and in-app purchases? Our one-day course is the perfect way to get started.

Copywriting, Branding & Tone of Voice

PRIVATE COURSE ONLY

Want to write more powerful, effective copy, and get more creative with tips you can start using immediately? This one-day course will help you become an even more successful writer, whatever your sector or discipline.

Brand Building in the Digital Platform World

PRIVATE COURSE ONLY

Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.

Content & Influencer Marketing

PRIVATE COURSE ONLY

Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.

Google Marketing Platform courses

Start your digital transformation journey today with our range of Google Marketing Platform training courses.

Campaign Manager 360 Fundamentals

PRIVATE COURSE ONLY

Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.

Campaign Manager 360 Best Practices

PRIVATE COURSE ONLY

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.

Display & Video 360 Fundamentals

PRIVATE COURSE ONLY

Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.

YouTube Buying in Display & Video 360

PRIVATE COURSE ONLY

Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimize campaigns and measure performance via Display & Video 360 on this one-day course.

Data, Audience and Activation Strategy in Display & Video 360

PRIVATE COURSE ONLY

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.

Managing Programmatic Deals in Display & Video 360

PRIVATE COURSE ONLY

Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.

Introduction to Google Analytics 4 Reporting

Virtual/Private/Classroom

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyze your data and generate insightful reports.

A$799 ex GST

Google Analytics 4: Implementation & Configuration

Virtual/Private/Classroom

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

A$799 ex GST

Google Analytics 4: Advanced Analysis

Virtual/Private/Classroom

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

A$799 ex GST

Connected TV Advertising

PRIVATE COURSE ONLY

Looking for training to get you started in the world of Programmatic CTV Advertising? Learn the strategies you need to deliver effective ads with on-demand TV and OTT streaming platforms.

Google Marketing Platform Principles

PRIVATE COURSE ONLY

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

Audiences in GMP Products

PRIVATE COURSE ONLY

Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.

Technology Implementation in CM360, DV360 and SA360

PRIVATE COURSE ONLY

Looking to solidify your knowledge of the Google Marketing Platform stack? Learn how to action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360 on this course.

Studio Fundamentals

PRIVATE COURSE ONLY

Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimization and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.

Google Web Designer

PRIVATE COURSE ONLY

Want to be at the cutting edge of the program Google has developed to create high-quality and complex rich media ads? Then our Google Web Designer course is the perfect place to start.

Search Ads 360: Fundamentals

PRIVATE COURSE ONLY

This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality, so that you can master the art of campaign management.

Analytics & Optimisation courses

We offer a full range of multi-platform analytics and optimization courses that have been created by our in-house experts.

Analytics Governance Workshop

PRIVATE COURSE ONLY

This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.

Google Analytics 4: Implementation & Configuration

Virtual/Private/Classroom

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

A$799 ex GST

Introduction to Google Analytics 4 Reporting

Virtual/Private/Classroom

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyze your data and generate insightful reports.

A$799 ex GST

Google Analytics 4: Advanced Analysis

Virtual/Private/Classroom

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

A$799 ex GST

Adobe Analytics

PRIVATE COURSE ONLY

Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.

Google Tag Manager

PRIVATE COURSE ONLY

Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behavior, optimize performance, and streamline your marketing efforts.

Server-side Tagging with Google Tag Manager

PRIVATE COURSE ONLY

Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Looker Studio (formerly Data Studio)

PRIVATE COURSE ONLY

Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.

Conversion Optimisation

PRIVATE COURSE ONLY

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

Ads Data Hub

PRIVATE COURSE ONLY

Is your organization interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.

Getting Started with Google BigQuery

PRIVATE COURSE ONLY

Do you need to analyze large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.

Fundamentals of SQL for Analysts

PRIVATE COURSE ONLY

Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.