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TikTok Marketing

Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.

Book this course

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

TikTok has taken the world by storm, and now is the time to leverage its power for your brand. Learn everything from effective content creation to running impactful ads with our one-day training course.

In this workshop, you’ll learn TikTok marketing by covering the key fundamentals of both organic and paid social media activity. From developing creative strategies that boost brand impact to running paid ads that drive consideration and conversion, we’ll equip you with all the tools you need.

By the end of the session, you’ll have the confidence and skills to engage your target audience and set your business up for social media success.

Our TikTok Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is perfect for anyone who is looking to supercharge their social media marketing on TikTok - whether you’re a digital marketer, content strategist, paid media specialist or brand manager.

What you'll learn:

By the end of this course, you will be able to:

Explain how TikTok ties into your broader social media marketing strategy
Design engaging video content strategies on TikTok
Develop partnerships with creators and influencers
Plan and execute TikTok Ad campaigns to build brand awareness and drive performance
Measure the success of your TikTok organic and paid activity

Course agenda

Introduction to TikTok

Current key stats
TikTok’s algorithm
TikTok product features
Audience statistics and behaviour
How TikTok ties into your broader social media marketing strategy

Your Business Profile

How to use the platform and its features
Posting videos on TikTok: What to consider

TikTok Content Strategies

Setting goals and objectives
The strategic role of TikTok
Posting frequency
Trend jacking
Building and nurturing a community
Leveraging TikTok creators
Case studies and success stories

Advertising on TikTok

Advertising overview
How to use Ads Manager
Building practices
Campaign structure
Determine the appropriate audience
Budgets and bidding
Ad types and placements
Case studies

Measurement

Analysing performance in Ads Manager
Metrics that matter

Next Steps:

If you’re an ecommerce marketer, learn about one of the fastest emerging trends in social media with ourSocial Commerce course.

For those looking for other ways to build their brand, you may also want to check out our course onBrand Building in the Platform World.

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TikTok Marketing

Absolutely amazing! Zoe was an amazing teacher, bringing fun as well as education.

Tiko Tarawali 2 October, 2023

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Frequently asked questions

Why is TikTok good for marketing?

TikTok has one of the fastest-growing, highly engaged user bases with diverse demographics across the social media landscape. The platform's algorithm also promotes content virality irrespective of follower count. Short-form videos make it easy to convey brand messages quickly, and trends allow for creative marketing campaigns to cut through the noise. Influencer collaborations also boost reach. However, success depends on understanding your target audience and creating engaging, authentic content that aligns with TikTok's dynamic and trending culture.
What is the TikTok Creator Marketplace?

The TikTok Creator Marketplace is a platform that connects brands and advertisers with content creators on TikTok. It facilitates collaborations and partnerships, allowing businesses to find suitable influencers for marketing campaigns. This marketplace helps streamline the process of influencer marketing on TikTok, making it easier for brands to reach their target audience through engaging and authentic content.
Is TikTok only useful for reaching Gen Z audiences?

No; although it gained popularity among younger users initially, older demographic groups are now also spending significant time on TikTok. Data shows that even over 65s are spending an average of 30 minutes a day on the platform, with the average user spending over 90 minutes per day on the platform. TikTok now allows marketers to connect with a diverse range of audience groups in creative and engaging ways.
Can this course be booked privately?

All our social media courses are available to book privately and can be tailored to suit your needs. Private training can be delivered online, at our London offices in the Shard, or at a venue of your choice.
Does this course include practical exercises?

Yes, much of the day will be spent in the TikTok Ads Manager platform, learning how to set up and configure ad campaigns. Our trainers will guide you through set-up, configuration and measurement best practices through a mix of demonstrations and practical exercises.
Does this course require any prior knowledge or experience?

This course is aimed at those who are new to TikTok marketing, or people who want to improve their current performance on the platform. No prior experience or TikTok is required, though a general understanding of social media marketing may prove helpful.