1 day course 
Supporting material 
Private Search Ads 360 helps marketers manage some of the largest and complex campaigns in the world with streamlined efficiency.
On this course, you’ll explore the Search Ads 360 product and learn how it can be used for paid search account management. We'll discuss how the platform works and delve into how its key and advanced features address common pain points.
You’ll learn how to set up and optimize bid strategies in line with business objectives, and gain some hands-on experience navigating the platform. We’ll also cover the Performance Center feature so that you can gain insight into budget management and pulling custom performance reports.
Our Search Ads 360: Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.
Course overview
Who should attend:
This course is ideal for those working in-platform, managing and optimizing a paid search account. You may be considering or have recently on-boarded SA360 and want to maximize the full capabilities of the platform. If you’re working with an agency or in-house team and want to gain a better understanding of how to use SA360 to manage your search engine marketing activity, this course is the perfect first step.
What you'll learn:
By the end of this course, you will be able to:
- On-board and set up Search Ads 360
- Use Search Ads 360 to enhance your paid search marketing
- Select and implement bid strategies based on business objectives
- Manage cross-platform accounts and create automated rules
- On-board and set up Search Ads 360
Course agenda
- Google Marketing Platform overview
- Summary of SA360 key USPs
- Google Ads vs. Search Ads 360
- SA360 Sub-manager creation
- Linking sub-accounts and synchronization
- Floodlight conversion settings and Google Analytics 4 integration
- Introduction to SA360 Portfolio Bid strategy
- Value-based Bidding via Custom Variable Rules and Conversion Value Rule
- Bid strategy management
- Best practices and practical exercise
- Custom metrics and dimensions
- Saved views
- Export and Web Query
- Introduction and budget plan set-up
- Introduction to budget bid strategy
