1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Learn and experience first-hand how you can use RegEx to streamline your analytics set-up: from implementation in GTM, configuring and reporting in GA4, analysis in Looker Studio and beyond into BigQuery.

Designed for those looking to improve their analytics tracking and reporting skills, our one-day introductory course is designed to teach you everything you need to know about RegEx in a practical setting, introducing each concept one by one alongside hands-on examples from within Google Analytics and related platforms.

Throughout the day you’ll gain valuable experience using Regular Expressions in-platform, along with actionable techniques to take away and apply to your own analytics set-up.

Our Regular Expressions for Marketers course is available as a private session that can be delivered virtually or at a location of your choice across Australia, globally or online.

For a comprehensive guide to getting started with analytics tracking, we provide a Google Tag Manager course.

Course overview

Who should attend:

Whether you're a data analyst, technical marketer or web developer or simply want to deepen your analytics understanding, our Regular Expressions for Google Analytics course is an ideal next step for those with some experience of GA4 and GTM who are looking to further upskill.

What you'll learn:

By the end of this course, you will be able to:

Use basic RegEx functions, such as wildcards, anchors, groups and escapes
Understand how RegEx is used across the Google stack, such as in GA4 & GTM and within functions in Looker Studio & BigQuery
Appropriately design and apply RegEx-based solutions to advanced reporting, config, tagging and querying use cases in your own account

Prerequisites

In order to get the most out of this session, you should be familiar with basic tracking and reporting terminology in GTM and Google Analytics, respectively.

Course agenda

RegEx for Reporting

Introduction to Regular Expressions (RegEx)
Basic Regular Expressions
Exercise: Manipulate GA4 reports with RegEx

RegEx for Report Configuration

Combining characters
Exercise: Configure a GA4 custom channel grouping
Exercise: Filter your GA4 data

RegEx for Implementation

Capture groups
Exercises: Streamline a GTM set-up
Exercise: Build a RegEx lookup table
Exercise: Detect and redact data in GTM

RegEx for Analysis

String functions
Exercises: Create calculated fields in Looker Studio
Demo: RegEx for BigQuery