1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish prides itself on years of experience helping clients with their Google Analytics implementation. This one-day course focuses on helping you set up and configure GA4, the newest version of the platform.

GA4 is built for the future, enabling cross-platform measurement and new technologies to enhance the accuracy and relevance of your analytics. On the course, we’ll discuss what has changed in this newest version before reviewing what’s required to set up, configure, and audit a GA4 property.

You’ll test your newfound knowledge with plenty of hands-on, in-platform exercises, and you'll leave with the skills to start using this exciting new platform immediately.

Our Google Analytics 4: Implementation & Configuration course is available as a private session that can be delivered via Virtual Classroom.

If you're interested in getting a comprehensive overview of GA4's reporting aspects, we also facilitate a Introduction to Google Analytics 4 Reporting course, which you can view here.

Course overview

Who should attend:

Our GA4 Implementation & Configuration course is the perfect first step into learning about setting up Google Analytics 4.

The course is ideal for analysts, technical marketers, developers and entrepreneurs that are planning on setting up GA4 for their organization or for those that are interested in increasing their understanding of how the platform works. We’ll help you to ensure the accuracy of your GA4 set-up through configuration in accordance with best practice.

What you'll learn:

By the end of this course, you will be able to:

Configure your Google Analytics 4 account following the best practices from Google
Implement advanced features such as custom events, user ID and data import
Create custom definitions and user properties for your reports
Plan events and parameters
Audit any existing Google Analytics account

Prerequisites

This course is designed for users who have some knowledge of Google Analytics 4; specifically those who understand how reports are structured and how data is collected. If you’re completely new to the platform, we recommend you take the Introduction to Google Analytics 4 Reporting course first.

Course agenda

Introduction to GA4 & Considerations

Universal Analytics vs GA4
Web and app tracking
Account structure and key terms
Scoping

Planning a GA4 Implementation

Considerations
Constructing an event matrix document

Initial GA4 Set-up

Creating a property
Data streams overview
Data collection best practice

Enhanced Measurement

Definitions and use cases
Platform overview: what enhanced measurement provides

Event & Ecommerce Configuration

Automated, recommended and custom events
Tracking events using GTM
Using DebugView to validate implementations
Adding and modifying events within GA4
Setting up conversion events
Ecommerce implementation process and best practice

Custom Definition Set-up

Event-scoped custom dimensions vs user-scoped custom dimensions
Considerations and limitations

GA4 Property Settings

Data settings (collection, retention, filters)
Data import
Choosing a default reporting identity

GA4 Product Integrations

Google Ads and BigQuery linking
Connecting to Data Studio
Introduction to Consent Mode

Next Steps:

If you’ve mastered the basics when it comes to GA4 reporting and set-up, why not take a more in-depth look at the platform’s reporting aspects? Our Google Analytics 4: Advanced Analysis course will show you how to get the most out of your data.