1 day course 
Supporting material 
Private Our Google Ads: Display (GDN) course will explore what a display strategy should look like, and the targeting and creative options available within Google Ads to put this into practice.
Display campaigns are one of the campaign types available in Google Ads. During this session, we’ll provide an overview of all the display ads features available in the Google Ads platform including set-up, targeting and ad creation.
We'll explore Google Ads for display, looking firstly at how to create a display strategy and then at how this can be actioned within Google Ads to place ads across the Google Display Network.
You’ll get an insight into display strategy, how this can be applied to your business and how the display features and settings in Google Ads can help you achieve your goals.
Our Google Ads: Display (GDN) course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.
Course overview
Who should attend:
Our Google Ads: Display (GDN) course is for anyone looking for a fundamental understanding of display advertising and how to implement display campaigns across the Google Display Network through Google Ads. The course will also be useful for anybody who has previously run GDN campaigns and would like a refresher on the latest features within Google Ads.
What you'll learn:
By the end of this course, you will be able to:
- Describe what display advertising is and how it can be used
- Explain how the targeting features work and know which features to select
- Set up your own campaigns and ad groups
- Choose between the different display ad types available
- Create a display strategy
Course agenda
- An introduction
- Display advertising vs. paid search
- What is the Google Display Network?
- Google Ads: Display vs. Programmatic
- Google Ads vs. Search Ads 360
- Audiences
- Demographics
- Content
- Automated targeting
- Frequency capping
- Ad sizes
- Text ads
- Static image ads
- GIFs
- HTML 5
- Responsive display ads
- What are Gmail ads?
- Gmail ads targeting features
- Creating Gmail ads
- Segmenting audiences
- Evaluating platforms
- Defining creative
- Best practices
- Campaign and ad group structure
- Choosing your ad sizes
- Targeting
- Placement reports
