1 day course 
Supporting material 
Private This workshop is designed to give you the tools and techniques to transform raw data into powerful narratives that inspire decision-making.
Focusing on key concepts of data storytelling and visualisation, we’ll cover the best practices in visual communication to ensure your reports resonate with stakeholders.
Throughout the day, you'll gain hands-on experience with Google’s range of data visualisation solutions, including GA4’s Library and & Explore interfaces, Looker Studio, BigQuery, and beyond.
Whether you're building dashboards, crafting complex analyses, or presenting key findings, this workshop will empower you to create reports that not only inform but also inspire action.
Our Data Storytelling: Visualising your Analytics Data course is available as a private training session that can be delivered virtually or at a location of your choice across Australia, globally or online.
Course overview
Who should attend:
This workshop is perfect for data analysts, marketing professionals, business intelligence specialists, and anyone tasked with creating or managing data reports and visualisation solutions. If you’re responsible for communicating insights to stakeholders, building reports, or managing data across platforms like Google Analytics, Looker Studio, or BigQuery, this course will enhance your ability to deliver meaningful, actionable data stories.
What you'll learn:
By the end of this course, you will be able to:
- Master core data storytelling and visualisation principles
- Choose the right visualisation tools and techniques based on your data and audience needs
- Create impactful data visualisations using GA4’s Library and Explore interfaces, Looker Studio and beyond
- Deliver engaging reports that turn insights into actionable business strategies
Course agenda
- The importance of storytelling in data
- Key visualisation principles: Gestalt principles, cognitive load, and chart selection
- How to align data storytelling with business goals
- Frameworks for approaching data visualisation projects
- Discovery and scoping
- Wireframes
- Common pitfalls in data storytelling and how to avoid them
- Overview of Google’s data visualisation ecosystem
- GA4 Libraries: Creating and managing reports using built-in visualisation tools
- GA4 Explore: Building custom explorations to reveal actionable insights
- Creating interactive dashboards in Looker Studio
- Best practices for structuring reports and visualisations for different stakeholders
- Sharing and automating reports in Looker Studio
- How to present your reports to drive action
- Aligning your visualisation approach with business needs
- Proving the value of your work